Selected work Brand & visual identity

Auren.

A connected visual identity for a business automation platform. From the wordmark to the places people meet the brand.

Project
Auren
Focus
Identity / Art direction / Brand applications

The work

A distinct symbol. A clear wordmark. A visual language that carries through every application.

The system brings together orange, white and charcoal, a repeating pattern and a consistent typographic direction. Print, digital and physical spaces all share the same point of view.

Auren's orange symbol and white wordmark across a black exhibition wall, with repeating brand marks and orange lighting.

01 The identity

A recognisable starting point.

A large orange Auren symbol beside the white wordmark on a black wall in a dark exhibition space.
Symbol and wordmark
The Auren wordmark outlined with its letterforms, Bézier handles and orange construction details on charcoal.
Wordmark construction
Auren colour system showing orange FF6A00, white FFFFFF and deep charcoal 141414, with supporting tints.
Orange. White. Charcoal.

02 Print & material

The details make the difference.

Auren stationery collection with an orange notebook, white letterheads and black business cards carrying the same symbol and pattern.
The printed system
Black Auren envelopes with orange symbols and a repeating brand pattern on an orange surface.
Printed correspondence
A ring-bound black Auren brand booklet with an orange folder and patterned cover.
The brand, in print
Close-up of textured charcoal Auren packaging with white wordmarks and orange symbols.
Material and finish
A hand holding a translucent orange Auren card with the symbol and wordmark in warm orange light.
A different expression

03 Digital & everyday

The same direction, everywhere.

A laptop displaying an Auren website mockup with a black and orange identity and the headline Automate Work, Amplify Growth.
Digital identity
An Auren social profile mockup with a black patterned cover and orange symbol against an orange background.
Social presence
A black Auren staff badge with an orange lanyard and a repeating orange and white brand pattern.
Everyday applications

04 Out in the world

Built for more than a screen.

Three illuminated Auren campaign posters combining a portrait, the orange symbol and the message Automate Tasks, Amplify Growth.
Campaign applications
Auren's orange symbol and white wordmark on a dark building facade with patterned architectural panels.
Environmental identity
A montage of Auren brand applications including a flag, exhibition wall, clothing, website, stationery, packaging and badge.
One connected visual system